Test your personal brand – try Spark’s online survey

Test your personal brand with Spark's online surveyPeople buy people and it’s your personal brand that tells them what they get when they buy into you – and that’s incredibly important in business today. But how good are you at communicating your personal brand to others?

Spark’s test will help you to find out with 45 ‘quick-fire’ questions evaluating the key tools used when communicating your personal brand in business.  It should only take 5 or 6 minutes to complete.

Please note: if your browser doesn’t allow you to answer all 45 questions you may get an incorrect result.

Help us to spread the word so that others can test their personal brand.
Please use the share buttons before you start the survey.

SPARK PERSONAL BRAND SURVEY

Progress:

Q1. Do you have a profile on LinkedIn?

Q2. Approximately how many people are you connected to on LinkedIn?

Q3. How many recommendations do you have displayed in your LinkedIn profile?

Q4. Does your LinkedIn profile include a personal summary (more than just a list of your previous jobs)?

Q5. Is your personal summary on LinkedIn written about you (rather than just your business)?

Q6. Does your LinkedIn profile include a photo of you, with no-one else in the picture (as opposed to a company logo/image)?

Q7. Does your LinkedIn photo show you dressed as you would be for business (as opposed to a wedding/night out/holiday/social occasion)?

Q8. Do you post regular (a minimum of once a week) LinkedIn updates about what you've been doing professionally (as opposed to socially)?

Q9. Do you have a Twitter account that you use for business purposes (as opposed to solely social purposes)?

Q10. Approximately how many Twitter followers do you have?

Q11. Does your Twitter account include a 160 character profile written about you (rather than just your business)?

Q12. Does your Twitter profile include a photo of you, with no-one else in the picture (as opposed to a company logo/image)?

Q13. Do you post regular tweets about what you've been doing (a minimum of seven a week)?

Q14. Thinking about your tweets, what split of social/business messages do you give?

Q15. Do you have a Facebook account that you use for business purposes (as opposed to solely social purposes)?

Q16. Approximately how many Facebook friends do you have?

Q17. Do you post regular Facebook updates about what you've been doing (a minimum of seven a week)?

Q18. Thinking about your Facebook updates, what split of social/business messages do you give?

Q19. Do you have a personal website (usually with your own name as its internet address) solely about you?

Q20. Do you have a personal profile that appears as part of your company's website?

Q21. Do you blog - either written or video?

Q22. On average, approximately how many readers/viewers do you have for each blog you post?

Q23. Approximately how many blogs do you publish in a month?

Q24. If you Google your name, do you personally appear on any of the first three pages of results?

Q25. When Googling your name, if you appear on the first three pages of results is it for things you have proactively put on the internet eg your LinkedIn profile or blog?

Q26. When you write business emails, do you regularly (at least 75% of the time) include personal information/social interaction in your message?

Q27. Does your email signature include your name, job title (if applicable) and contact details?

Q28. Does your email signature include links to your online profiles eg LinkedIn, Twitter, personal website?

Q29. Does your email signature include a photo of you (as opposed to a company logo)?

Q30. Do you use out of office messages when you can’t access your emails?

Q31. Does your out of office message include a salutation and sign off eg ‘Hi there’ and ‘Regards’?

Q32. Does your out of office message give an indication of why you can’t reply at that time eg you’re on holiday?

Q33. If you use the voicemail facility on your mobile phone, have you recorded a personalised message?

Q34. Does your voicemail message include an apology? eg "I’m sorry I can’t take your call."

Q35. Does your voice on your voicemail message sound like you would if you answered the call?

Q36. Are you on time for at least 90% of your meetings (excluding delays beyond your control)?

Q37. Do you feel confident about remembering people’s names?

Q38. Approximately how many networking events (or opportunities to meet new contacts) do you attend in a month?

Q39. Do you feel confident shaking hands with others?

Q40. Do you have a business card that you hand out to people you meet?

Q41. When asked about what you do, do you respond with your job title and or/company name only? eg "I'm the Managing Director of Acme Widgets."

Q42. When asked about what you do, does your answer include a joke/amusing comment to break the ice? eg "I'm a beverage technician - I make the tea."

Q43. When asked about what you do, does your answer include the benefits to your customers of what you do? eg "I help people to be more confident just by being themselves."

Q44. How important do you think your personal brand is to your success in business?

Q45. Would you like to find out more about Spark and how we could help you with your personal brand in business? (No score is given for this question)

Click 'submit' to find out how your personal brand scores. NOTE: Your email address will only be used to send you your results and for no other purposes (unless you have asked to receive more information).

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Spark specialises in branding, but not for companies – for PEOPLE, helping clients to market themselves so they stand out from the crowd, building a reputation that enables them to be even more successful just by being themselves. Spark delivers personal branding to executives and senior managers in Leeds, Harrogate, Skipton, York, Bradford, Wakefield and the Yorkshire area, as well as in London and other UK cities. The company was founded by Jennifer Holloway and her 15 years' experience in PR coupled with several years as an executive coach means she delivers a personal brand service unlike any other.

2 Responses to Test your personal brand – try Spark’s online survey

  1. Pingback: Personal Brand Poll | Institute of Directors Yorkshire Blog

  2. Pingback: How is your personal brand communicated? Let me count the ways… | IoD Blog

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