How to create your personal brand

Spark specialises in personal branding for executives –
not companies – helping you to market yourself and build a reputation that enables you to be even more successful…just by being yourself.

To do that, we take you through three easy steps to personal brand heaven…

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Step 1 – Define your brand
Defining your personal brand is like creating your signature dish – something unique that represents all that’s great about you.  Once all the ingredients are gathered we pare them down to just the best ones, creating a personal brand that is authentically you.

Step 2 – Check your brand
Your personal brand is also what people say about you when you’re not in the room so we carry out a 360˚ review, giving respondents a confidential, anonymous and trusted way to deliver their feedback.  And from what our clients tell us, this is the best bit because reading all the great things people think about you can really boost your confidence.

Step 3 – Share your brand
Once you’ve defined what’s great about you, it’s important to let others know too.  There are plenty of opportunities to do that so we create ‘brand messages’ that match your personality and help you to blow your own trumpet at a volume that suits you, from your handshake to your voicemail, your online profile to your presentations.