About Spark

Spark is Jennifer Holloway who, with a career including 15 years in PR and communications, knows a thing or two about promoting a personal brand – she did it every time she picked up the phone to a journalist.  The result?  She stood out from the ‘press office crowd’ and got her stories (and herself) on the front page as well as national TV.

When not making headlines Jennifer was mentoring and coaching colleagues and, discovering a talent for kick-starting people into action, was inspired to take her own advice and launch her business – Spark.

Today, she is a personal brand specialist, using her knack for spotting someone’s USP and her way with words to help them promote that in everything they say and do.  Known as ‘The Antidote to Yes-Men’ her down-to-earth, straight talking style delivers real value by helping today’s leaders discover how, by being themselves, they can be even more successful.

Jennifer shares her personal branding expertise both one-to-one and through workshops and presentations, working with organisations including Coutts, Bupa, Arla, CBS Outdoor, Asos, Silver Cross, the IoD, the Academy for Chief Executives and Vistage.

And when she’s not doing all that, Jennifer is living her version of The Good Life, pottering around the garden in her anorak and wellies, keeping bees and feeding chickens – and occasionally sipping a nice glass of Rioja while listening to The Archers.

Based in the Yorkshire Dales near Harrogate and Leeds, many of Spark‘s clients are in the north but Jennifer frequently travels to London, Edinburgh and other major cities for her work. She also works with international clients both face-to-face and using Skype.

And if you want to know a bit more about what Jennifer’s achieved in her career, visit her LinkedIn page.