BACK TO BASICS #3: Beliefs and perceptions

Welcome to the third installment of my Back to Basics series – one that is short and sweet (but no less important for that).  Because, when I’ve written previously about what a personal brand is and how it works I’ve been talking about what you believe your brand to be.

But just as important is what others perceive it to be, because as Jeff Bezos, the founder of Amazon, said, “Your brand is what people say about you when you’re not in the room.”  Those perceptions are formed from the instant someone meets you and in my next blog I’ll be showing you exactly how that works.

If you’ve enjoyed these musings, don’t be shy…leave a comment! And please help me to spread the word using the buttons below. Or if you’d like to learn more, check out my other blogs and follow me on Twitter.  Or drop me an email at jennifer.holloway@sparkexec.co.uk.  Thank you!